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The behavior struck a chord with Silberman, and he shifted the company to building Pinterest, which allowed users to create collections of a variety of items and share them with each other. Tote users however were amassing large collections of favorite items and sharing them with other users. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app.

Tote struggled as a business, significantly due to difficulties with mobile payments. Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs.

The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and it is operated by now Pinterest, Inc., and headquartered in San Francisco. Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically 'ideas') like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.

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